Technical requirements for materials

  • The logo

All logos should be provided in both Russian and English

In view of possible technical requirements, the logo should be provided both on a light and a dark background, and in both colour and black and white versions.

All logos should be provided as vector images in .eps and .ai format in Adobe Illustrator up to and including version CC.

All parts of the logo must be presented in the CMYK colour model.

Any raster images included in the logo must be rasterized with a resolution of 300 dpi, and the logo must have a large linear size of at least 100mm.

No part of the logo should be transparent.

Logos should not contain outlines (lines with thickness parameters). All outlines should be converted into filled objects.

Logos should not contain script (typographic elements). All script should be converted into curves.

Logos (and parts thereof) should not contain raster or vector effects (all effects should be converted into vectors or rasterized as a separate object).

Total ink coverage should not exceed 280%.

Use of the overprint (ink overlay) attribute in logos and parts thereof is not permitted.

Together with the logo, a jpg image of the logo should be included as a large-scale RGB colour model (600 dots).

  • Legal name of the organization

Abbreviations used in organization names should be explained (other than those in common usage). For example, ‘Russian Railways’ (rather than ‘RR’).

  • Short description of the organization’s activities

Information should be provided as text in a Microsoft Word file (Word 97–2003 file format). A maximum of 1,000 characters (including spaces) is permitted for the description text (excluding the organization name) for each language.

  • Photo of the head of the organization

The photograph of the head of the organization should be provided as a separate file, and meet the following specifications:

  • Portrait photo, ideally full face
  • The photograph should be in full, natural colour
  • The face should be in the centre of the frame and take up approximately 50% of the photograph, with the upper part of the shoulders also visible
  • We advise using a light background, so that facial features can be easily discerned and clearly contrast with the background
  • There should be no darkening or significant lightening of the image
  • The file should be submitted in tif format, without compression
  • Dimensions should be 36x48mm vertical
  • Resolution should be 300 dpi
  • CMYK colour model
  • Biography of the head of the organization

Information should be provided as text in a Microsoft Word file (Word 97–2003 file format). A maximum of 1,000 characters (including spaces) is permitted for the biography text (excluding full name and job title) for each language.

The photograph and logo must not be inserted into the Word file.

  • Print advertisement

Print advertisement dimensions:

  • 1/1 page – 112x175mm (vertical format); Do not include bleed or crop marks

The print advertisement may be provided in the following formats:

  • .tif – with 300 dpi resolution and 1:1 scale
  • .eps – with raster images included inside (resolution 300 dpi, scale 1:1)

All colours must be indicated in the CMYK model. Use of raster images with colour profiles included is not permitted.

All script in the layout must be converted into curves.

Use of OLE objects (inserted via the clipboard) is not permitted.

Use of the overprint (ink overlay) attribute in the layout is not permitted.

The layout of the print advertisement should not include raster or vector effects (all effects should be converted into vectors or rasterized as a separate object).

Total ink coverage should not exceed 280%.

The layout of the print advertisement must be provided together with images of the Russian and English variants of the layout in jpg format, as 1:1 scale RGB colour models with 300 dpi resolution.

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Nine files must therefore be provided in total:

 

  1. The organization’s logo in Russian (eps, ai format)
  2. The organization’s logo in English (eps, ai format)
  3. Photo of the head of the organization (tif format)
  4. Text file in Russian, containing
  • the legal name of the organization
  • a short description of the organization’s activities (1,000 characters)
  1. Biography of the head of the organization in Russian (1,000 characters)
  2. Text file in English, containing
  • the legal name of the organization
  • a short description of the organization’s activities (1,000 characters)
  1. Biography of the head of the organization in English (1,000 characters)
  2. Print advertisement in Russian (tif format)
  3. Print advertisement in English (tif format)

 

The reproduction quality of materials cannot be guaranteed in the event of failure to observe the above requirements.