The Northern Forum is adopting a new strategy (Northern Forum 2030) and striving to realize its potential to fully represent regions and business partners in discussions concerning the policy in the Arctic and beyond. What approach should be taken to put the new strategy into practice at all levels? How can the new Northern Forum make better use of its observer status in the Arctic Council? What approach should the Northern Forum take to cooperation with the other main participants in the international Arctic region and the northern agenda? How can tangible, visible actions be taken to support external and internal recognition? What actions can demonstrate the advantages of membership in the Northern Forum to regional leaders and businessmen?